Press Releases

Brett Rife Named Chair of Down and Feather Group

September 6, 2022

NEW YORK (August 15, 2022) – The American Down and Feather Council (ADFC), a division of the Home Fashion Products Association (HFPA), has named Brett Rife as chair.  Rife, vice president of sales for Keeco LLC will succeed former chair Travis ‎Stier, of Down Décor.

Rife is an industry veteran and brings nearly 22 years of experience to his position as chair. Throughout his two-decade career, he has served in various roles including sales, leadership, and training/education. His career has taken him globally to both Europe and China where he launched and managed a hospitality business and sales program.

Prior to his role at Keeco, he served as the vice president of sales for Pacific Coast Feather Company and Hollander. Rife has also worked on bedding programs with worldwide hotel companies along with managing key account responsibilities at some of the largest US retailers.

In taking the helm of the council, Rife noted, “ADFC’s goal of improving product quality and advancing ‎common industry interests dovetails with my passion for down and feather education, training, and in ‎creating a level industry playing field.”‎

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About the American Down & Feather Council (ADFC)The American Down & Feather Council (ADFC), a section of the Home Fashion Products Association (HFPA), is a voluntary association of manufacturers of natural fill bedding products, as well as dealers, buyers, sellers and processors of feathers and down for use in home fashion products. The goal of the ADFC is to further the common interests of the down and feather products industry and to maintain and improve product quality.

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